Using social media to promote Greentech

2011-12-02

Social Media is becoming a new key marketing tool, many companies have already fought in cyberspace. Are you ready to be engaged and to create your customers' engagement in this new age media campaign for your long term brand management? do you know how?


econet organized a Media Coffee on Nov.30th in AHK Shanghai Office. PR newswire, one of the biggest global press release distribution service provider,  was invited to share the latest new media development tendency and insights on multimedia development. They also presented case studies as well as their recently issued research report on social media. 

Marketing & PR specialists from econet partners including Bayer MaterialScience, TUEVRheinland, STO, Schueco, Warema, Wacker joined the media gathering, the companies are interested in learning different application tools for the daily marketing such as microblog and other online marketing channels. 

The aim of this event is to offer an overview of new media tools and inspire marketing & pr practitioners to integrate it into the traditional marketing by evaluating each company's own target groups and create attactive messages to engage the customers accordingly.

Meanwhile, econet would like to expand the media network among econet partners, strengthen the networking among marketing specialists from German companies as well as to achieve a better joint promotion through new marketing tools in the future.

 



<- Back to: Latest Activities